The balanced scorecard, first proposed in the januaryfebruary 1992 issue of hbr the balanced. Kaplans most popular book is the balanced scorecard. Kaplan and norton first published on the balanced scorecard in early 1992. It is based on four balanced perspectives, and links them together with the concept of cause and effect. I read this book when it was first published 1996 and recently reread it. The balanced scorecard retains traditional financial measures. Kaplan and nortons books the balanced scorecard, the strategyfocused organisation, strategy maps and alignment are bestsellers.
Transforming the balanced scorecard from performance measurement to. But financial measures tell the story of past events, an adequate story for industrial age companies for which investments in longterm capabilities and customer relationships were not critical for. How balanced scorecard companies thrive in the new business environmenttext only1st first editionhardcover2000. The idea in brief the core idea the idea in practice putting the idea to work 1 article summary 2 using the balanced scorecard as a strategic management system. Since then, they have written numerous books together focusing on aspects of the balanced scorecard concept.
Norton and kaplans other book, strategy map deals with the development of one of the biggest problem in management is that business strategy is always. The balanced scorecard translates a companys vision and strategy into a coherent set of performance measures. Kaplan accounting, harvard and norton, president of renaissance solutions inc. Commentary transforming the balanced scorecard from performance measurement to strategic management. Balanced scorecard is a strategy performance management tool a semistandard structured report, that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions. Translating strategy into action ebook written by robert s. Many other gurus have jumped on the balanced scorecard wagon and produced a plethora of books all purporting to be the definitive book on balanced scorecards. Two eminent doctors robert s kaplan and david p norton evolved their balanced scorecard system from early mdis and jointly produced their apparently groundbreaking book in 1996. The bsc method of kaplan and norton is a strategic approach and performance management system that enables organizations to translate a companys vision and strategy into implementation, working from 4 perspectives. When robert kaplan and david norton first introduced the concept. The strategy map idea featured in several books and articles during the late 1990s by robert s. My experiences as a balanced scorecard practitioner with a large canadian company taught me that tremendous results are possible with the tool, but to attain. Kaplan and norton and built on work by art schneiderman at analog devices. The balanced scorecard tracks all the important elements of a companys strategyfrom continuous improvement and partnerships to teamwork and global scale.
In the first part, kaplan and norton provide the theoretical foundations for the. Using the balanced scorecard as a strategic management system by robert s. In the first part, kaplan and norton provide the theoretical foundations for the balanced scorecard. Norton is founder and president of the balanced scorecard collaborative in lincoln, massachusetts. Transforming the balanced scorecard from performance measurement to strategic management. The creators of the strategy map and balanced scorecard concept, professors robert s. Over the years, other theorists have expanded on the bsc a bit, but the design that professionals use today remains essentially the same as the third generation developed in the late 1990s. The balanced scorecardmeasures that drive performance.
The four perspectives of the robert kaplan and david nortons. Balanced scorecard bibliography first time with the balanced scorecard kaplan, robert s. Kaplan s most popular book is the balanced scorecard. Kaplan and nortons first book remains their most popular. Translating strategy into action 9780875846514 by kaplan, robert s norton, david p. Conceptual foundations of the balanced scorecard 3. Their original book in 1996, the balanced scorecard, translating strategy into action, contained diagrams which are later called strategy maps, but at this time they did not refer to them as such. After reading you will understand the basics of this powerful strategy and performance management tool. It is too early, in 1998, to say whether it will be of lasting importance or a passing fad, but an increasing number of organisations are trying it out. The balanced scorecard focuses on factors that create longterm value traditional financial reports look backward reflect only the past. Here is the book by the recognized architects of the balanced scorecard that. What follows, provides guidance and advice on the development and implementation of a balanced scorecard for those organisations considering the introduction of a.
At the head of the strategy map is the overriding objective of the organisation which describes how it creates value. The four perspectives of the scorecardfinancial measures, customer knowledge, internal business processes, and learning and growthoffer a balance between shortterm and longterm objectives, between outcomes desired and performance drivers of those outcomes. Kaplan and norton describe the innovation of the balanced scorecard as follows. Over a 20year period, they published five books and articles togetherand many more separately. The balanced scorecard tracks all the important elements of a companys strategyfrom continuous improvement and partnerships to teamwork and. These articles and the first book spread knowledge of the concept of balanced scorecard widely, and has led to kaplan and norton being seen as the creators of the concept. Their original book in 1996, the balanced scorecard, translating strategy into action, contained diagrams which are later called strategy maps, but at. Download for offline reading, highlight, bookmark or take notes while you read the balanced scorecard. The key problem that kaplan and norton identified in the business of the day was that many companies tended to manage their businesses based solely on financial measures. Balanced scorecard examples and templates smartsheet.
Balanced scorecard basics balanced scorecard institute. There are thousands of balanced scorecard resources out therebut nine of. The aim of the balanced scorecard was to align business activities to the vision and strategy of the business, improve. It is a performance management tool which uses design methods and tools to help managers gauge and monitor the activities of employees as well as the impact of the consequences that result from these activities. Kaplan has 73 books on goodreads with 34849 ratings. This new approach to strategic management was first detailed in a series of articles and books by drs.
In simple terms, the balanced scorecard is used to measure performance in an organization or track progress. This article explains the balanced scorecard, developed by robert kaplan and david norton, in a practical way. The solution is a more balanced scorecard, and in the first book kaplan and norton go into great detail on how to build one. The 9 best balanced scorecard resources clearpoint strategy. As kaplan and norton explain in their preface, the balanced scorecard evolved from an improved measurement system to an improved management system. Kaplan is a professor at harvard university and david p. The authors build on a tradition of processfocused quality initiatives stretching from six sigma and total quality management all the way back to frederick taylors scientific. The balanced scorecard bsc is a strategic planning and management. Recognizing some of the weaknesses and vagueness of previous management approaches, the balanced scorecard approach provides a clear prescription as to what companies. Commentary transforming the balanced scorecard from. I have excerpted below their five futures expansions. Together, they have authored a handful of books on the subject, including.
The balanced scorecard or balance score card is a strategic performance measurement model which is developed by robert kaplan and david norton. The four perspectives of the scorecard financial measures, customer knowledge, internal business processes, and learning and growthoffer a balance between shortterm and longterm objectives, between outcomes desired and performance drivers of those outcomes. The idea in brief the core idea the idea in practice putting the idea to work 1 article summary 2 putting the balanced scorecard to work a list of related materials, with annotations to guide further. Norton, recently wrote an article, the future of the balanced scorecard. How balanced scorecard companies thrive in the new business environment by kaplan, r s norton, d p and a great selection of related books, art and collectibles available now at. Strategy mapping was developed by kaplan and norton as an extension to the balanced scorecard and to make implementations of the scorecard more successful. Balanced scorecard stepbystep volta river authority. Norton and a great selection of related books, art and collectibles available now at.
David norton and i introduced the balanced scorecard in a 1992 harvard business. Measuring business strategy financial perspective customer perspective internalbusinessprocess perspective learning and growth perspective linking balanced scorecard measures to your strategy structure and strategy pt. Robert kaplan and david nortons balanced scorecard the four perspectives of bsc i n its original version, the balanced scorecard sets out the principles of performance management by balancing four components or perspectives. You couldnt fully flesh out a list of balanced scorecard resources without including bsc creators drs. The balanced scorecard revolutionized conventional thinking about performance metrics. Financial, customer, internal process, learning and growth.
The balanced scorecard collaborative, a group of professional service firms which helps companies use the balanced scorecard, has. The balanced scorecard was developed in the early 1990s by two guys at the harvard business school. Includes index measurement and management in the information age why does business need a balanced scorecard. Kaplan and norton published several books and papers, most notably their first book the balanced scorecard. The balanced scorecard collaborative, a group of professional service firms which helps companies use the balanced scorecard, has offices and affiliates throughout the world. The book reflects the earliest incarnations of balanced scorecards effectively restating the concept as. Think of a balanced scorecard as the instrument panel in the cockpit of an airplane. Robert kaplan and david norton together developed the balanced scorecard bsc, a strategy management framework that balances four critical perspectives within an organization. Their combined citations are counted only for the first article. Strategy execution and the balanced scorecard harvard.
Developed by robert kaplan and david norton, the balanced scorecard method translates an organisations strategy into performance objectives, measures, targets and initiatives. Kaplan and nortons future vision of the balanced scorecard. Be the first to ask a question about the balanced scorecard. This article also contains a downloadable and editable balanced scorecard template. It is too early, in 1998, to say whether it will be of lasting importance or a passing fad, but. Putting the balanced scorecard to work by robert s. Using the balanced scorecard as a strategic management. Using the balanced scorecard as a strategic management system. Balanced scorecard by kaplan norton and a great selection of related books, art and collectibles available now at. Conceptual foundations of the balanced scorecard robert s.
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